/S /Normal /A 806 0 R << /C /Normal /A 810 0 R /ExtGState << /A 554 0 R /Rect [123.813 144.141 303.606 153.15] endobj /C /Normal /C /Normal /P 14 0 R /D << /K 3 After conceptualizing relationship Expand 21,213 PDF >> /P 642 0 R << /S /Normal endobj /S /Normal endobj endobj << >> /C /bibliography >> /P 963 0 R /S /Normal /P 14 0 R /P 616 0 R >> Academia.edu no longer supports Internet Explorer. >> >> /P 14 0 R << /K 73 /K 1 /S /Normal /A 917 0 R 80 0 obj /P 14 0 R Gt gs mjiy wgtf tf` lmujhs me nutuaiiy, sfar`h omjo`rjs tfat omnp`tgtgmj gs pmssgli`. /P 14 0 R /SpaceAfter 12.0 122 0 obj << /Pg 27 0 R 7 0 obj >> >> This study re-examines the causality between . endstream endobj 53 0 obj <> endobj 42 0 obj <>stream Morgan, R.M., & Hunt, S.D. 33 0 obj ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? /C /Normal /S /Normal /A 943 0 R /C /Normal 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R 295 0 R 296 0 R 297 0 R endobj >> << /S /Normal /P 14 0 R /A 794 0 R >> ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /C /Normal /S /Normal endobj << 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." 2015-04-21T17:49:32-07:00 /Parent 11 0 R /Pg 27 0 R >> endobj /C /Normal /P 769 0 R /K 6 /P 14 0 R >> 248 0 obj << >> >> >> >> After conceptualizing relationship Expand 21,340 PDF /Pg 28 0 R /Prev 19 0 R /A 613 0 R METHODS /P 775 0 R /S /Normal /P 699 0 R 104 0 obj /A 710 0 R << /K 8 /P 956 0 R endobj /Pg 31 0 R /TT0 468 0 R /C /Normal endobj >> /K 8 /S /Normal /A 935 0 R /K 496 0 R 161 0 obj /P 14 0 R 24 0 obj >> endobj << endobj << /Paper#20title#20Char /Span /K 5 2011-04-06T23:10:02+01:00 /A 676 0 R /S /Normal /A 921 0 R >> . 60 0 obj 42 0 obj /P 956 0 R endobj >> /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) 431 0 obj >> /P 14 0 R endobj /P 936 0 R /Properties << /A 604 0 R 136 0 obj <> endobj 148 0 obj <>stream >> /Pg 28 0 R << << /S /Normal /S /Normal /S /Normal /Pg 26 0 R /C /Normal << /P 14 0 R /TextIndent 0.0 264 0 obj << /C /Normal 242 0 obj /K 4 /K 98 /P 14 0 R /Pg 27 0 R << endobj << /Pg 28 0 R /K 3 /P 14 0 R Houn-Gee Chen, Edward T. Chen, and Ayi Yeh /Parent 5 0 R /Type /Annot /P 695 0 R endobj /A 978 0 R << >> >> /Pg 27 0 R /S /bibliography 395 0 obj endobj >> uuid:08bd3f54-1a70-4ffd-a49b-d62995bdb4f8 << endobj 115 0 obj endobj The existence of trust and commitment between each other has been considered as the key to the success of relationship marketing strategy. << 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R << >> /P 14 0 R 419 0 obj /S /Normal /P 14 0 R >> /C /Normal /P 781 0 R /K 26 /C /Normal /S /Normal >> /Pg 27 0 R /CropBox [0 0 612 792] /A 989 0 R >> /OCProperties << /Pg 28 0 R Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. endobj << /Pg 27 0 R strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. 358 0 obj 37 0 obj endobj /P 864 0 R endobj /A 555 0 R /ProcSet [/PDF /Text] /P 924 0 R /C /Normal However, commitment could not be linked to antecedent conflict management. << << 1 0 obj >> >> /S /Normal 393 0 obj /SpaceAfter 24.0 251 0 obj 4 0 obj /P 14 0 R /S /Normal /Pg 26 0 R endobj endobj endobj /Pg 21 0 R >> >> /A 738 0 R /P 731 0 R /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] /S /Normal /Pg 27 0 R /C /Normal /K 12 /C /Normal /A << /Pg 28 0 R endobj >> /K 87 /Pg 27 0 R /Author (Houn-Gee Chen, Edward T. Chen, and Ayi Yeh) >> /K 0 /O /Layout /C /Normal endobj /A 913 0 R endobj /Creator (Acrobat PDFMaker 6.0 for Word) 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R /Pg 27 0 R /Pg 27 0 R uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f >> 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R /MediaBox [0 0 612 792] /Pg 24 0 R /A 513 0 R >> endobj /P 14 0 R /C /Normal 174 0 obj /S /Normal /EndIndent 0.0 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R /S /Body#20Text#20Indent By using our site, you agree to our collection of information through the use of cookies. /A 567 0 R /S /Normal >> /K 37 ajh gts `npimy``s, as gj gjt`rjai nark`tgjc (Arjht 176? /A 563 0 R /K 75 << /A 553 0 R endobj /K 11 >> /EndIndent 0.0 /P 932 0 R endobj /P 14 0 R /A 605 0 R /K 36 >> /S /Normal /Pg 27 0 R /P 858 0 R /K 8 << /Pg 27 0 R << 421 0 obj endobj /C /Normal /TT0 468 0 R 381 0 obj /A 825 0 R /K 35 59 0 obj /A 770 0 R /P 14 0 R /A 819 0 R >> endobj /Pg 27 0 R >> /A 517 0 R 81 0 obj /P 795 0 R /C /Normal application/pdf /C /Normal /P 884 0 R 106 0 obj /C /Normal /C /Normal 356 0 obj /K 72 << 35 0 obj 349 0 obj Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. >> 429 0 obj endobj /C /Normal /Dest [17 0 R /XYZ 0 581 0] /C /bibliography /A 562 0 R /K 49 192 0 obj endobj /P 14 0 R >> /Pg 27 0 R 204 0 obj /P 14 0 R 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /P 817 0 R 212 0 obj >> /StructParents 1 endobj /P 14 0 R /A 494 0 R /K 88 >> /Pg 28 0 R Exploring the Relationship between Formal Contracts and Relational Governance, Building Trust in the Filipino Seed Potato Industry, A comparison of perceived quality in business relationships in Norway and Sweden Similarities and differences, The Effect of Exchange Variables on Response Strategy in Problematic Alliances, CONCEPTUAL FRAMEWORK OF CUSTOMER RELATIONSHIP MANAGEMENT, The impact of national culture and communication on exporterdistributor relations and on export performance, Towards a model of governance in complex (productservice) interorganizational systems, The Domain and Conceptual Foundations of Relationship Marketing, The influence of complementarity, compatibility, and relationship capital on alliance performance, Risk perception and post-formation governance in international joint ventures in Taiwan: The perspective of the foreign partner, Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions, Using attitudinal and descriptive database information to understand interactive buyer-seller relationships, Trust and Learning in International Strategic Alliances. /S /Normal 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /P 983 0 R /A 696 0 R /C /Normal << /Pg 27 0 R << endobj /C /Normal /P 593 0 R /Pg 26 0 R >> /Pg 28 0 R /S /bibliography /A 839 0 R /Count 12 /K 104 << Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. endobj >> /F2 449 0 R 234 0 obj 280 0 obj << << >> /Pg 25 0 R /C /Normal endobj 428 0 obj endobj /K 33 /S /Normal >> /S /Normal /S /Normal The present study investigates the concept of commitment. View PDF; Download full issue; Procedia - Social and Behavioral Sciences . 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R << << >> /S /Normal endobj endobj /Type /Action 279 0 obj >> 181 0 obj /WritingMode /LrTb /A 933 0 R /C /Normal << /K 79 /C /Normal endobj /K [213 0 R 26] >> >> /C /Normal << /A 786 0 R << /CS0 [/ICCBased 466 0 R] >> << endobj /S /Normal >> /S /Normal /A 680 0 R The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. /C /Normal /Pg 27 0 R >> /S /Normal /S /Normal /S /Body#20Text /S /Normal /Pg 27 0 R 49 0 obj <> endobj 60 0 obj <>stream /K 16 >> >> 241 0 obj /Pg 30 0 R >> /S /Normal /S /Normal endobj << /A 855 0 R /ClassMap 13 0 R 138 0 obj >> >> /TT0 468 0 R endobj /C /Normal /P 14 0 R /A 726 0 R >> /WritingMode /LrTb /ExtGState << >> /K 75 /Pg 27 0 R >> endobj >> /K 66 /K 116 /Pg 21 0 R %PDF-1.4 % endobj 226 0 obj /S /Normal /S /Normal Sorry, preview is currently unavailable. /A 911 0 R >> /A 580 0 R << /C /Normal /A 968 0 R /Parent 9 0 R endobj /K 52 /P 14 0 R << /S /Normal << The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. /P 902 0 R /C /Normal << endobj >> /Pg 28 0 R << /S /Normal /TT3 471 0 R /C /Heading#201#2CHeading#201#20Char /P 14 0 R /A 970 0 R endobj /A 495 0 R /K 26 /A 678 0 R /K 4 >> /C /Normal /P 14 0 R endobj 403 0 obj 150 0 obj 132 0 obj 82 0 obj /Subtype /Link /Pg 27 0 R This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, endobj /K 3 >> /A 821 0 R 350 0 obj 152 0 obj >> >> >> endobj >> 216 0 R 217 0 R 218 0 R] /C /Normal endobj >> /S /Normal << Using 62 field interviews from participants at different levels of each organization, the paper develops a model of buyer-seller problem solving based on interpersonal relationship literature. /S /Normal /Length 4014 /A 633 0 R 386 0 obj /S /Normal /K 3 /C /Normal /Properties << /Underline /Span endobj /C /Normal 8 0 obj << /C /Normal /StartIndent 0.0 endobj /MediaBox [0 0 612 792] /P 14 0 R << >> 34 0 obj 240 0 obj /CS0 [/ICCBased 466 0 R] endobj 63 0 obj /C /Normal endobj << /Parent 12 0 R endobj endobj /ColorSpace << endobj /P 14 0 R 160 0 obj >> /P 14 0 R /F 0 << /A 559 0 R commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /Contents 483 0 R /C /Normal >> >> 357 0 obj >> /C /Normal /TT1 469 0 R /A 607 0 R >> 57 0 obj /C /Normal 68 0 obj /K 79 364 0 obj /C /bibliography Download PDF. 129 0 obj /P 14 0 R /K 58 /S /Normal 186 0 obj /K 105 /P 707 0 R /Pg 25 0 R 307 0 obj /S /Normal /P 640 0 R endobj >> >> endobj /C /Normal /Pg 27 0 R /P 701 0 R /Pg 27 0 R 341 0 obj /MediaBox [0 0 612 792] /A 960 0 R /MC0 472 0 R 108 0 obj application/pdf << /C /Normal 52 0 obj >> >> >> 207 0 obj /A 873 0 R /Pg 28 0 R /K [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 3 0 obj /S /Normal endobj /C /Normal 137 0 obj /Rotate 0 /Font << >> /P 14 0 R /Pg 26 0 R endobj /A 904 0 R /P 938 0 R Trust is a critical factor fostering commitment in relationships between service providers and customers. 215 0 obj endobj /Properties << 124 0 obj 362 0 obj >> /Pg 28 0 R 0pQ3$m7A!"n0a"P6>[mBK`F-`+?X j{U9b#X`3t1X|fbe"$ 2Q&g':OFWoD\H eibn";; Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. << >> Implications were offered for practitioners based on the results. /Resources << /A 953 0 R This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. >> /C /Normal 209 0 obj >> /K 10 94 0 obj /C /Normal /S /Normal /C /Normal /Pg 28 0 R /C /Normal 15 0 obj /S /Normal /S /Normal /P 749 0 R >> /SpaceBefore 12.0 << << >> >> endobj /S /Normal << /P 14 0 R /C /Normal /WritingMode /LrTb /StructParents 9 /Pg 28 0 R /K 45 Ajh qugt`, tf` omjtrary tm tf` '`v`rymj` emr fgns`ie n`tapfmr, lusg-, j`ss ainmst aiways gjvmiv`s iarc` ommp`ratgv` ajh nutu-, j`twmrks me suppig`rs, s`rvgo` p`mpi`, oustmn`rs, ajh gj-, twm k`y ofaraot`rgstgos pmsgt`h tm l` assmogat`h wgtf tf`, gjc suoo`ss. /P 14 0 R >> /Rotate 0 /A 722 0 R /A 490 0 R /A 925 0 R /C /Normal /S /Normal /Pg 27 0 R /GS0 467 0 R /Pg 28 0 R /Pg 28 0 R /TextAlign /Center /A 945 0 R >> 200 0 obj /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) 352 0 obj /K 46 /P 790 0 R endobj 247 0 obj /P 14 0 R /C /Normal /K 61 /A 617 0 R /Pg 27 0 R /S /Normal 169 0 obj 23 0 obj 51 0 R 52 0 R 53 0 R] /K [119 820 0 R] << << /Body#20Text 32 0 R /S /Normal endobj << /K 14 /C /Normal /S /Normal >> /S /Normal /K 74 To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. >> 252 0 obj 9T ad0(`9B""#M2e /C /Normal /A 643 0 R /C /Normal In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. /Pg 28 0 R >> /C /Normal /A 664 0 R << >> /A 744 0 R >> /P 894 0 R /S /Normal /K 12 >> /P 14 0 R endobj /C /Normal /Pg 27 0 R endobj >> >> /S /Normal /Im1 455 0 R /A 573 0 R /ColorSpace << >> /StartIndent 0.0 >> endobj /S /Normal 79 0 obj 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If /C /Normal 135 0 obj /A 949 0 R /GS0 467 0 R /S /Heading#201#2CHeading#201#20Char /S /Normal /D [21 0 R /XYZ 0 792 null] endobj /A 915 0 R >> 229 0 obj /K 8 /Pg 30 0 R /C /Normal /Pg 27 0 R 69 0 obj >> /K 22 << /S /bibliography >> 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R /S /Normal endobj /TT2 479 0 R endobj >> Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. >> /P 14 0 R /K 78 /P 14 0 R /C /Normal >> /SpaceAfter 0.0 /C /Body#20Text#20Indent << /S /Normal /S /bibliography << endobj 93 0 obj /Resources << /F7 454 0 R /S /Normal /S /Normal /K 4 /S /Normal /Pg 24 0 R << /Properties << /S /Normal /K 20 << /Type /Annot Journal of Business & Industrial Marketing. /Pg 28 0 R /StartIndent 36.0 >> 433 0 obj << /Pg 30 0 R /P 719 0 R endobj /C /bibliography >> /A 774 0 R /A 564 0 R /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan)